Michael Kors refuses natural fur
American designer, whose collections can not be imagined without beautiful coats, are now in the “green” team.
Did you notice that in the spring and cruise collections of Michael Kors next year there is not a single fur coat? The American designer continues to refrain from using natural fur after Gucci, Tommy Hilfiger, Calvin Klein and Ralph Lauren. So do not expect more luxurious sables and foxes from Michael, he is now in the camp of the “green”. The ban enters into force in January (fur production continues until the end of December) and concerns also the brand Jimmy Choo, which the company acquired last July. Activists advocating for animal rights are triumphant.
“This decision will initiate a new chapter in the development of our company, the introduction of innovative materials,” says John D. Idol, Chairman and CEO of Michael Kors. “New technologies allow us to create truly luxurious things and without the use of natural fur,” adds Michael Kors himself. – How – we will demonstrate at the upcoming show in February. ” We are looking forward to the magnificent ecoshub in his performance.
Despite the fact that designers are increasingly opposed to natural fur, the volume of its use is still enormous. According to FICA (Fur Information Council of America), in 70% of the collections of the current season (autumn-winter 2017) there is a real fur. Designers and consumers still very much appreciate this material and refer to fur products as an art. However, the first steps to a change in taste have already been made, and Michael Kors is one of the pioneers.